Your dealership.  At a glance 

AutoPlay makes end of month easy by enhancing dealerships, groups and automakers ability to measure activity and performance – just by following their standard lead management processes.

Introducing AutoPlay Analytics

MULTI LEVEL
REPORTING

AutoPlays Reporting Suite allows users to drill down to view all their key KPI’s by Yard/Dealer, Make & Model or individual Salesperson. 

LEAD SOURCE &
MARKETING ROI

Make smarter marketing decisions by evaluating where your leads are being generated, and the ROI for these sources and campaigns. 

TEST DRIVE & SALES
CONVERSION

Measure your rate of conversion to Test Drive & Sales and identify any areas where your sales team are failing to convert their opportunities. 

TRACK AGAINST
TARGETS

Track your incremental progress towards Lead, Test Drive and Sales targets across the month and compare to last month’s performance. 

WHERE ARE YOUR
LEADS STALLING?

The Sales Pipeline Report outlines the number of leads at each step in the ​road-to-the-sale – helping dealers identify choke points. 

DATA QUALITY
REPORTS

For every lead loaded keep track of how effective your sales team are at capturing customer details for future re-marketing. 

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